New Arrival
Crumb
Bites
93 Years in the Making. A New Way to Enjoy a Timeless Favorite.
For over nine decades, BW Bakery has faithfully preserved the cherished recipe behind our famous crumb cake — a tradition made with care and shared across generations.
Today, we’re delighted to introduce Golden Crumb Bites, a special new creation inspired by that same beloved recipe. Crunchy, rich, and irresistibly delicious, each bite brings you the familiar flavor you love in a delightful new form.
Original & Chocolate-Dipped. The taste of a century.
Crumb Cake
Our most iconic creation and a true B&W Bakery classic. Famous for its thick, buttery, cinnamon-spiced crumb topping piled over a soft, moist cake, our Heavy Crumb Cake has been a customer favorite for generations. Rich, crumbly, and unmistakably B&W.
Cookies
Baked with crisp edges, soft centers, and plenty of flavor in every bite. From colorful sprinkles to chocolatey favorites, our cookies make a sweet addition to celebrations, care packages, or any moment worth treating.
Pastry
Buttery, flaky, and full of classic bakery flavor, our pastries are made to bring a little something special to any occasion. From nutty favorites to sweet classics, they’re perfect for sharing, gifting, or enjoying with your favorite cup of coffee.
“Home of the Famous Heavy Crumb Cake” ®
Handcrafted in New Jersey since 1933, B&W Bakery has been baking the kind of crumb cake people drive miles for. Made fresh daily with time-honored recipes, rich buttery crumbs, and that perfectly tender base. Whether you're picking up a box for Sunday brunch or shipping a taste of home across the country, every bite is baked with nearly a century of tradition behind it.
Freshly Baked. Family Crafted. Shipping Nationwide.