The Famous Heavy Crumb Cake® — Baked in Hackensack, NJ Since 1933
Our Heavy Crumb Cake is the German–New Jersey legend that made B&W Bakery famous. It's built on an impossible 3:1 ratio: towering mountains of buttery, cinnamon-spiced crumb on top of a delicate, moist cake base. We've baked it at 614 Main Street in Hackensack since 1933, using the same secret family recipe that led The New York Times to call it "to die for." Today we bake it fresh every day and ship it nationwide.
Details
Size: 7" × 9", serves 6–8
Nut-free
Baked fresh and shipped daily, arrives in 1–3 days
Storage & Reheating
Room temperature: keep wrapped for 2–3 days
Leftovers: wrap in plastic wrap and refrigerate
Freezer: up to 1 month
To reheat: bake at 325°F for 10–15 minutes
Perfect for holiday gifts, office treats, family gatherings, or sending a taste of New Jersey to someone far from home.

